CONVERT VISITOR INTEREST INTO ACTION
In order to maximize conversion at your website, we review the most appropriate areas where conversion can occur and employ as many conversion tools as possible.
Increase Sales with Higher Conversion
Organic Landing Pages
Organic website traffic can land on any page of your website. It depends on the pages presented by search engines in their search results. Therefore, it makes sense to employ strong website conversion techniques on every page of your website.
We place extra attention on conversion planning for website pages that have a high probability of ranking well at the major search engines.
In a well-optimized website, the probability of visitors landing on certain pages over others can be anticipated.
Experience has demonstrated that developing well thought out Pay Per Click landing pages will improve conversion and ROI.
Pay Per Click (PPC) Landing Pages
Keep in mind that dedicated pay per click landing pages can only be reached by visitors who come to your website from search engine pay per click ads. These pages differ from other landing pages because they aim to convert visitors immediately, where as the Sales Funnel on your homepage lead visitors to a summary goal page that attempts to convert them.
You can have more than one pay per click landing page, usually one for each major campaign group.
Pay Per Click (PPC) Landing Pages
Keep in mind that dedicated pay per click landing pages can only be reached by visitors who come to your website from search engine pay per click ads. These pages differ from other landing pages because they aim to convert visitors immediately, where as the Sales Funnel on your homepage lead visitors to a summary goal page that attempts to convert them.
You can have more than one pay per click landing page, usually one for each major campaign group.
Experience has demonstrated that developing well thought out Pay Per Click landing pages will improve conversion and ROI.
Sales Funnel – Call To Action
Commonly called a “Sales Funnel” or “Call to Action” this element aims to take advantage of the first 3 to 8 seconds after a new visitor arrives at your website. Visitors are directed to a summary goal or offer page that outlines the details and attempts to convert them.
Without a strong Call to Action, the bounce rate on your webpage (the percentage of visitors who leave your website after viewing one page) will be high.
Reducing your bounce rate is a critical element for online rankings at Google.
THE CRITICAL TIME FRAME: you have, on average, anywhere from 3 to 8 seconds to grab the attention of your visitor and bring them deeper into your website.
Make sure your content shines with a Strong Page Layout
Increase My Conversion with Strong Page Layout
Content
One of the best ways to engage your visitors is through compelling content. There are different types of content; text, photographs, illustrations, animations, audio, video – and the old saying is still true, “Content is King” because good content is what people are looking for online.
The size of pages for SEO recognition has increased significantly, ranging from 750 to 2,500 words on primary SEO pages. This differs significantly with past practices where pages containing only 200 to 250 words were used to support primary SEO keywords.
Dynamic Information
Functional elements, or programming, provide website visitors with dynamic information. We can all agree that having dynamic information at your fingertips is an empowering experience, as long as it is done well.
Functional elements can be simple or complex, such as; photo gallery, events calendar, product gallery and full online shopping. There are many more and all of them provide a better online experience for website visitors, which ultimately leads to more conversions.
Contact Forms & Questionnaires
This is an area that is often over looked. Your website can have mini contact forms on many pages, as well as a more detailed form in the main contact area. Questionnaires are also effective, just keep them within reason otherwise your visitors may feel overwhelmed and leave.
Email newsletters are cost effective to deliver and a great way to continue the communication with potential customers, as well as keeping the attention of your current customers. You simply need to build a list, and adding an email newsletter check box to the mini contact form is all that is required.
Being successful with your email marketing programs usually translates into more sales, or whatever activity you are aiming to achieve. Just keep in mind that to be effective, email marketing must be done on a regular basis.
Ecommerce
Online shopping is the most powerful conversion tool because it can lead to a direct sale here and now. Ask us how we can help you achieve online sales!
OTHER ENGAGEMENT TOOLS
LIVE CONTACT WITH CHAT
Providing visitors with the ability to speak with someone live is another way to create conversion. It is a direct method but must be handled professionally or your effort could be for not. Ask us about what is involved with a professional service and see if it’s right for your organization.
NEWSLETTER SIGN UP
Email newsletters are cost effective to deliver and a great way to continue the communication with potential customers, as well as keeping the attention of your current customers. You simply need to build a list, and adding an email newsletter check box to your contact form is all that is required.
Being successful with your email marketing programs usually translates into more sales, or whatever activity you are aiming to achieve. Just keep in mind that to be effective, email marketing must be done on a regular basis.
We continually strive to improve your conversion
Our goal is to assist you determine the most appropriate conversion tools for your organization.