WEBSITE CONTENT IS STILL KING
How can you expect visitors to convert or Search Engines to rank your page without providing SOLID CONTENT? We create website content that takes into consideration;
Navigation + Page Layout + Type of Content + Optimization Factors
Are required for HIGHER search engine rankings.
Optimized Content Request
Copywriting
Good copy writing is essential. By good copywriting we mean strategic writing that leads your visitor to take action. We start to build trust by providing concrete information and then deliver it in a way that creates enthusiasm. This is a powerful combination that can be very persuasive.
Copywriting for a website requires taking into consideration page layout and navigation in order to deliver the right message to the right target audience.
In addition to being persuasive, copywriting must fulfill the technical objectives determined during keyword analysis, based on USER INTERNT.
OPTIMISED WEBSITE CONTENT – MY SEO SOURCE PROPRIETARY TECHNIQUE
After conducting our proprietary keyword research based on User Intent, we establish groups of keywords that are strategically placed on specific pages. When developing the content for each page, specific keywords are placed in the Headers (i.e. H1, H2, H3, etc.) as well as in the text that represent a broad number of relevant keywords. This is how we maximize the organic traffic for each page.
Simply put, enhanced content makes your web page more valuable and useful to website visitors.
We can show you how to take maximum advantage of audio, video and animations at your website.
Enhanced Content: Audio, Video & Animations
Enhancing your web page with audio, video, and animations are real attention grabbers. These elements can be a great way – in some cases the best way – to effectively communicate your message.
It is important to know the length of time it will take to download and view a web page, or whether your visitors have the proper utilities installed to actually view the content. There are several technical considerations and techniques that we use to help make these determinations.
MATCHING YOUR MESSAGE WITH CONTENT
There are many types of content and we need to match your message with the right type of content. My SEO Source professionals take a holistic approach to content creation in order to supply you with a compelling website that gets your visitors to TAKE ACTION. The use of photographs, illustrations, graphical icons, charts, or any combination thereof, can go a long way towards emphasizing, enhancing and driving home your message. We have the personnel and the experience to ensure that your images are right for your message.
Enhanced Content: Audio, Video & Animations
Enhancing your web page with audio, video, and animations are real attention grabbers. These elements can be a great way – in some cases the best way – to effectively communicate your message.
It is important to know the length of time it will take to download and view a web page, or whether your visitors have the proper utilities installed to actually view the content. There are several technical considerations and techniques that we use to help make these determinations.
MATCHING YOUR MESSAGE WITH CONTENT
There are many types of content and we need to match your message with the right type of content. My SEO Source professionals take a holistic approach to content creation in order to supply you with a compelling website that gets your visitors to TAKE ACTION.
Simply put, enhanced content makes your web page more valuable and useful to website visitors.
We can show you how to take maximum advantage of audio, video and animations at your website.
Ongoing Content – Paving Your Road With Gold
Now that your website launched and we are engaging visitors, how can we keep them interested?
The answer lies in creating ongoing content that catches people’s attention.
Ongoing Content Optimization
Adding Content To Your Website
Expanding and updating your website with fresh content is a big plus in the eyes of search engines. However, following procedures in the past of just adding content for the sake of search engine rankings has become less effective. As mentioned elsewhere your primary SEO pages should have a word count ranging from 750 to 2,500 words.
Having Your Own Blog Site
Often times Press Releases, Articles, Info Graphics and Blogs are referenced in email newsletters. As a result, having your own Blog Site is a great way to let visitors further explore material of interest once they have gotten the information they were originally seeking. Note that a blog site can hold press releases, articles and blogs, giving a seat of power to all the ongoing content you create.
Blogs
Blogs is short for ‘Web Logs’. In general, blogs are opinion oriented online conversation pieces. They convey a particular point of view aimed at informing as well as gaining a response. You can think of them as an open-ended communication, inviting others to respond, reply and react.
Like press releases, blogs can be distributed over the internet at external ‘blog sites’ instead of being placed on your website blog. External blogging helps you gain more exposure by search engines that recognizes the backlinks when linking back to your website. Ultimately, this means better search engine rankings for your website.
External blogs are a key element of our optimization process. Over time, quality has become the main ranking factor.
A great feature of a press release is the way it can be distributed over the internet for maximum reach.
Our optimization programs take full advantage of this feature and turn it into a major benefit for clients.
Press Release
This communication is used exclusively to inform the public about your organization. Some would call it a pseudo-news item. It can be product oriented, target market oriented, or simply about your organization.
The idea is to inform and gets people’s attention, which ultimately leads them back to your website. Note that the quality of distribution and proper formatting play are critical factors for search engine optimization.
Email Newsletter
Over time you will gather a list of people who have shown an interest in your organization. Email newsletters are a great way to re-engage them.
Whether the newsletter highlights information about your products and services or tells them about your latest achievements – it needs to grab their attention. My SEO Source offers a complete Email Marketing service that ensures your message is delivered properly and when viewed – grabs their attention!
Solid Content Creation
Have your website visitors convert and Search Engines consider your pages as valuable.