Understanding the keywords and phrases that are most relevant to your organization is critical to attract the right kind of website traffic, searches BASED ON USER INTENT.
We start with keywords and phrases that are relevant to your organization and expand the list using a variety keyword tools. The biggest problem is that many people skip keyword research altogether, thinking THEY ALREADY know what their keywords are.
Our message is simple – just do it and get some help from the experts.
Understanding the INTENT of those people searching for information – looking for answers that they are asking Google – becomes critical for online ranking success.
In the last year the biggest development for keyword research has been USER INTENT. Google has evolved in recent years through the RANK BRAIN algorithm by rewarding website content that is relevant to users who are conducting searches.
Creating an overall blueprint BEFORE grouping keywords together on a page becomes a critical step for Internet Marketing Success. This can be defined as satisfying User Intent in the eyes of Google, representing 85%+ of all searches done on our planet today.
The biggest development in the last year for keyword research is USER INTENT. Google has evolved in in recent years through the RANK BRAIN algorithm and rewarding website content that is relevant to users who are conducting searches.
Understanding the intent of those people searching for information – looking for answers that they are asking Google becomes critical for online ranking success.
Ultimately, we create a blueprint for your website using marketplace analysis blended with keyword research and placing them into a specific website architecture based on USER INTENT.
Many people believe that generic keywords are the pot of gold at the end of a rainbow. However, long tail keywords (i.e. exact terminology) are more likely to provide higher conversion rates (i.e. leads or sales). The idea is to have both generic keywords and exact terminology (i.e. long tail keywords) in your keyword list.
In general, Internet visitors do their background research with generic keywords, which leads them to search with long tail keywords of specific interest.
There is a tremendous amount more that we can do with Keyword research. The first aspect is to determine different types of keywords and see which types apply to you. For example, we can look at On Page, Effective, Competitor, Client, Experimental, Exotic, and of course your Money Keywords – the Sweet Spot for success.
When doing keyword research you must always keep in mind your Investment Goals and Communication Objectives.
My SEO Source understands that keyword research is not a static exercise. It is, like many other aspects of the online world, it is dynamic and ongoing. For more information contact us directly.