PAY PER CLICK (PPC) ADS Provide Immediate Results

The ability to send people who are interested in your products and services directly to your website is a tremendous marketing benefit.

NOTE: In 2019 Google generated $134.8 billion in CPC Ad revenues worldwide, an increase of 15.0% over 2018. In addition $25.9 billion came from 3rd Party Advertising through the Google Display Network. That represents $160.74 billion US total Google Ad Revenue.

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Pay Per Click (PPC) Marketing Advantages

Pay Per Click (PPC) marketing, or Paid Search, places ads under specific search terms we refer to as MONEY KEYWORDS at the major search engines. When individuals click on your ad, they are sent directly to your website.

Control Your Budget

Having control over your budget gives you the ability to open or close the sales funnel as needed. You can create ad campaigns for specific target markets and tailor the message for different groups of customers.

Performance

Pay for Performance makes PPC advertising a truly modern promotional tool for your business. You ONLY pay for traffic that comes to your website, which means impressions at the search engines are FREE.

How Pay Per Click Works

In some respects, Pay Per Click marketing is quite straightforward. You register with a search engine, like Google, and submit a list of keywords and search terms that you consider desirable in combination with specific ads. Your ad, along with a hyper link, is given a prominent placement on the page associated with your selected keywords under the title ‘Sponsored Links’. When Internet Users click on your ad and go to your website a fee is charged to your account (this action is termed a click-through). This is why Pay Per Click advertising is commonly referred to as paid search. You can set the total ad budget in advance and when this budget figure is reached, your ads are removed from the search engine. An account needs to be established for each search engine that you advertise on, such as Google, Yahoo! and Bing. Social Media platforms, like Facebook, offer a similar program.

These programs can reach across multiple paid search networks by applying rules to display ads for specific keywords and/or phrases at particular bids, positions and times in an attempt to achieve optimal results.

Optimize Pay Per Click on the Fly

Pay Per Click Bid Management software is a tool set that can partially automate the management of paid search advertising. They allow you to manipulate and edit campaign budgets, ad-groups and keyword bids, along with keyword destination URLs in bulk.

Automated algorithms that provide efficiencies on a minute by minute basis.
Cross engine, cross-campaign and competitor analysis reporting.
Self-optimizing campaigns that target the most effective scenarios, accounting for environmental or seasonal changes.
Flexibility and customized control that is also scalable for expansion.

Remarketing List for Search Ads

In order to stay relevant, we create cost-effective online ad campaigns. Targeted display advertising can reap huge rewards for your business.

For those selling products online, abandoned basket campaigns with alert customers who may have forgotten about purchases they intend to make. While alerting these customers we can send other offers & ads relating to your brand. Also, while browsing on websites that are part of the Google Display Network of qualified thrid parties, your ads can appear when appropriate.

Harness the power of the Google Display Network in order to pinpoint ads with online display advertising.

This is a powerful digital branding tool.

The more you spend, the more you generate

Pay Per Click can complement your organic optimization program by focusing on your Money Keywords.