INTERNET MARKETING SERVICES
The goal of Internet Marketing is to have individuals, who are searching online for your products and services, find you in a timely manner – like right NOW.
NOTE: Google handled 3.5 Billion Searches per day Worldwide in 2019.
Are you getting your share?
Internet Marketing Request
Professional Digital Marketing Services
Building a successful website today must consider these four main elements to get results from your Internet Marketing activities. Professional digital services make all the difference to boost your site’s reputation and ensure it truly reflects your organization and the brand awareness you want to achieve.
Mobile Friendly
My SEO Source builds responsive websites that display consistently on all devices, allowing you to gain the highest search engine rankings. Close to 90% of mobile searches done worldwide happen at Google.
Value to the User
Satisfying USER INTENT – visitors finding what they are searching for – is critical for online success. My SEO Source helps you navigate the variations of Organic Search and website structure.
Analyze Analytical Data
Analyzing how people are utilizing your website leads to higher conversion rates. It is like knowing what works and what doesn’t, which leads you to find what works best.
Usability & Design
Our professional website layout & design ensures a well-organized structure with ease of navigation.
Professional Internet Marketing Request
What is the RIGHT online promotional mix?
Online search, both natural and paid, provides you with valuable exposure for the keywords and phrases related to your organization. In the planning phase we conducted keyword research and in the promotional stage we aim to attract website visitors based on that research.
The big questions are;
- Which online promotional options should be added to your online promotional mix?
- In what proportions?
By answering these questions My SEO Source can help you determine the right online promotional mix and budget for your organization. Combined with keyword research, this is how we develop a customized Internet Marketing program for you.
The RIGHT kind of website traffic varies from one organization to the next. It depends on what is required to satisfy your investment goals and communication objectives.
The goal is to develop a customized Internet Marketing program suited to each client.
RankBrain, the newest Google Algorithm, focuses on satisfying users when searching online. Google aims to provide the best search experience for USERS by giving them the what they are searching for. When they are SEARCHING TO BUY we want OUR CLIENTS to come up at the top of the list.
Customizing your online program for USER INTENT
It is natural to conduct research to identify keywords and search terms that are most desirable and see how they match up with your target markets. This will provide clues about how your website architecture, navigation and content should be structured in order to obtain your investment goals and communication objectives.
With the launch of Google’s RankBrain algorithm we need to develop a strategy that addresses USER INTENT.
- STEP ONE is to gain an understanding of the keywords and phrases that are relevant to your business.
- STEP TWO is to segment conversion oriented form information oriented keywords.
- STEP THREE is to build you website architecture accordingly.
Customizing your online program for USER INTENT
It is natural to conduct research to identify keywords and search terms that are most desirable and see how they match up with your target markets. This will provide clues about how your website architecture, navigation and content should be structured in order to obtain your investment goals and communication objectives.
With the launch of Google’s RankBrain algorithm we need to develop a strategy that addresses USER INTENT.
- STEP ONE is to gain an understanding of the keywords and phrases that are relevant to your business.
- STEP TWO is to segment conversion oriented form information oriented keywords.
- STEP THREE is to build you website architecture accordingly.
RankBrain, the newest Google Algorithm, focuses on satisfying users when searching online. Google aims to provide the best search experience for USERS by giving them the what they are searching for. When they are SEARCHING TO BUY we want OUR CLIENTS to come up at the top of the list.
MAIN INTERNET & DIGITAL MARKETING TOOLS
SEARCH ENGINE OPTIMIZATION (SEO)
Organic Optimization (SEO) aims for high natural rankings at the major search engines for specific keywords and phrases related to your organization. Internet users are connected to your website visa-via a hyper-link. It normally takes 3 to 6 months after setup to fully realize the benefits from this endeavor.
High natural search engine rankings are considered to be authentic because they cannot be purchased, providing an air of authority and trust.
PAY PER CLICK (PPC)
Paid ads with hyper-links are displayed on specific keyword results pages at major search engines and any third party networks that allow for sponsored advertising. Results are immediate and you only pay when your ad is clicked on, hence the term Pay-Per-Click.
Proper keyword selection along with geographic boundaries ensures a cost-effective program is achieved.
SOCIAL MEDIA MARKETING
Participation in various social media networks such as Facebook, Twitter, LinkedIn and YouTube. There are many more. The idea is to build brand awareness through online networking. Social Media is a great compliment to attracting visitors through topics of interest or banner advertising.
ADVERTISING THROUGH AD BANNERS AND TILES
Banner or Tile Ads are strategically placed on national or local portal sites and bring visitors to your website via a hyper-link. There are a variety of pricing options.
INDUSTRY LISTINGS
Category product and/or service pages provide your organization with a listing that connects Internet users to your website with a hyper-link. These category pages are commonly found at Association or Industry website portals.
EMAIL MARKETING
Informing your customer base and prospects on a regular basis about your products and services through a series of email newsletters that focus on industry topics, areas of interest, and unique solutions. Alternatively, email marketing can take the form of email blasts and this activity is sometimes referred to as “Dip Marketing”. Care must be taken so that your website does not become labeled as a spammer, which is why this activity is done through third party email suppliers.
TIP: Naturally, one would expect the promotional items of an organization will carry their website address. These include business cards, letterhead, print materials, advertisements and as many other items as possible.