EVALUATE YOUR ONLINE ROI
Maximizing ROI is the key component to achieving investment goals, and converting website visitor Interest into Action is the major driving force behind online ROI.
Maximize Your ROI
Data Driven Decision Making
Testing activity leads to Data Driven Decision making, which is a detached but definitive way to maximize your online ROI. Conducting ongoing evaluations will help you understand the immediate impact and long-term trends of your online initiatives.
Data Driven Decisions arise from comparing different data sets and making decisions based on performance. It requires experience to identify clues and test areas that are suspect.
YOU MUST HAVE ACCESS TO YOUR DATA
TOPitY ensures that you have access to all the necessary information related to your selected keywords. Naturally, we can help you with an in-depth evaluation of your keywords but you are provided the data to view this area for yourself. After your programs are up and running and driving traffic to your website, you need to determine how effective your final keyword selections have been.
Often considered the Holy Grail of Internet Marketing, ‘Money Keywords’ are those keywords and phrases that contribute the most to your ROI.
The goal is to identify Money Keywords and milk them for all they are worth.
Focus On Conversion
As mentioned in the tracking section of our website, there are two types of conversion. The first type of conversion involves getting traffic TO your website, and the second type of conversion occurs AT your website, by having website visitors complete a sale, become a member, fill out a quote request, pose questions, sign up for a newsletter or give you a call. My SEO Source are experts at raising both of these types of conversion.
Like many other aspects of the online world, Keyword Analysis is dynamic in nature, making it an ongoing activity.
WHAT TO LOOK FOR
The FIRST TYPE OF CONVERSION is from the search engines, or any referring site, to your website. Here the goal is to ensure that adequate traffic is flowing to your website from search engines and referring sites. Traffic can come from either Pay Per Click or Organic sources and it must be established that your programs are getting their fair share.
The SECOND TYPE OF CONVERSION is the percentage of your website traffic that converts into leads or sales. As mentioned in the previous section, ensuring that you are properly conducting lead management activities is valuable information for keyword analysis. Accurate tracking leads to accurate ROI calculations and the insight to make keyword adjustments.
Focus On Conversion
As mentioned in the tracking section of our website, there are two types of conversion. The first type of conversion involves getting traffic TO your website, and the second type of conversion occurs AT your website, by having website visitors complete a sale, become a member, fill out a quote request, pose questions, sign up for a newsletter or give you a call. My SEO Source are experts at raising both of these types of conversion.
TOPity can help you identify your Money Keywords and monitor their effectiveness over time.
WHAT TO LOOK FOR
The FIRST TYPE OF CONVERSION is from the search engines, or any referring site, to your website. Here the goal is to ensure that adequate traffic is flowing to your website from search engines and referring sites. Traffic can come from either Pay Per Click or Organic sources and it must be established that your programs are getting their fair share.
The SECOND TYPE OF CONVERSION is the percentage of your website traffic that converts into leads or sales. As mentioned in the previous section, ensuring that you are properly conducting lead management activities is valuable information for keyword analysis. Accurate tracking leads to accurate ROI calculations and the insight to make keyword adjustments.
Often considered the Holy Grail of Internet Marketing, ‘Money Keywords’ are those keywords and phrases that contribute the most to your ROI. The goal is to identify Money Keywords and milk them for all they are worth.
Evaluating The Conversion Path
This is the purpose of a Goal Funnel, to measure the effectiveness of your planned conversion path. My SEO Source professionals are experts at dealing with Goal Funnels, setting them up and evaluating the results. This is a great tool built into most Analytics packages that enables a complete investigation of your conversion process.
High exit rates in any area is a clear indication that you need to evaluate that web page to ascertain what is causing the high level of departures.
TESTING DIFFERENT ELEMENTS
Once you identify a problem area, the problem being a low conversion rate, the next step is to conduct testing. A/B Testing and Multivariate Testing are tools available in analytics programs that facilitate testing.
Once again the professionals at TOPitY are experts at using these testing tools and evaluating correctly the data they produce to help you raise your online performance.
Goal Funnels aid in the evaluation of your website Measure and track your goals properly and determine what changes could be made to improve results.
INCREASING YOUR CONVERSION RATE
The intent of a goal funnel is to isolate a series of web pages your visitor must take to realize a goal. This is typically called a conversion path. Analyzing the goal funnel can lead to website adjustments that will increase your goal conversion.
Increase Your Conversion
Evaluating Predetermined Conversion Paths
Analytics programs allow you to place the web pages from your conversion path into a goal funnel. Statistics from each page in the funnel will show you the number of people who reached the goal, if they departed and where they went. You will know the numbers and percentage of visitors who move through the conversion steps you have defined in the funnel.
Conversion Path Analysis;
- Total Conversions
- Conversion Rate
- Goal Verification Path
- Funnel Visualization – Vertical
- Number of visits to each step in the path
- The percentage of visits that continued to the next step
- Where exiting visitors went
- Horizontal Funnel for Advanced Segmentation
- Goal Value: the Monetary Value of the goal achieved
Analyzing Goal Funnel Data
We have tremendous expertise in this area and use it to make website adjustments that improve results, most notably goal conversion. Creating a goal funnel and identifying conversion paths is what this process is all about.
REVIEW MEETINGS BRINGS IT TOGETHER
Experienced professionals gather all the data from analytics, lead management and with their experience, provide an evaluation that leads to assessments and testing that aims to improve your results.
SOLID FOUNDATION
Having a solid website foundation means providing quick access to specific information, having good usability features, encouraging on-line requests, conveying trust and most importantly converting Interest into Action.
DYNAMIC ASPECTS
The nature of the Online World itself is DYNAMIC. It is a moving target, dynamic, and requires a detached perspective to test different ideas. Conducting evaluations on a regular basis helps to establish a baseline to measure performance.
DATA DRIVEN DECISIONS
This title sounds detached, and it is. Data Driven Decisions arise from comparing different data sets and making decisions based on performance. It requires experience to identify clues that lead one to test why specific areas are working well and which are suspect.
The creativity comes when generating ideas used in testing. The detachment comes when evaluating the data produced by testing. This is how balance is achieved.
SUMMARY & ACTION
One of our experienced professionals will conduct a thorough investigation of your website and all available online marketing data to produce a customized review. They may pose questions to other specialists within the TOPitY family or conduct in-depth research.
The avenues for investigation are numerous. They include identifying areas for testing, setting up appropriate goal funnels, analyzing existing goal funnels, providing insight into Pay Per Click and Organic Optimization programs, reviewing Social Media results and much more.
Actionable review meetings maximize ROI
We can help you answer the questions that will lead to raising your online performance.