ENGAGE YOUR WEBSITE VISITORS

Engaging websites provide quick & easy access to information on products & services, encourage requests, convey trust and convert visitor Interest into ACTION.

Website Development Request

Focus On Conversion

Conversion is where the rubber hits the road. Without converting visitor Interest into Action, your website will have difficulty producing a solid ROI. See our conversion tools and learn how we can help your website perform.

We are experts at building engaging websites that perform.

Our websites convert website visitor Interest into Action by building trust and credibility with your visitors.

Building Trust & Credibility

Developing your site with strong design elements gives your visitors a sense of trust. This starts with a pleasing design and solid page layout with titles that allow for information to be quickly skimmed and scanned by the human eye and strong navigation that facilitates USER INTENT.

Building Trust & Credibility

Developing your site with strong design elements gives your visitors a sense of trust. This starts with a pleasing design and solid page layout with titles that allow for information to be quickly skimmed and scanned by the human eye and strong navigation that facilitates USER INTENT.

Our websites convert website visitor Interest into Action by building trust and credibility with your visitors.

FULFILL USER INTENT – Visitors feel their Search Activity was Valuable

Basically, the goal for website usability is to make your website visitor feel that they got what they came for. Think about it, once people arrive at your site, they have to be able to use your website and get to the information they want quickly. Otherwise, your website is a waste of their time.

This is one way to FULLFILL USER INTENT a critical aspect used by Google to RANK YOUR WEBSITE.

We inject your website with strong usability elements that give visitors the sense that their search activity was worthwhile and explore your website with gusto.

IMPORTANT AREAS OF WEBSITE USABILITY

The more users’ expectations are proven right, the more they gain a feeling of familiarity, the more they will feel in control and the more they will like your website.
Website Usability Request

Effective Content

In terms of website usability, effective content means providing information users are looking for in a clear and concise manner. In terms of usability, the key element is to build trust and in this context, we need to provide information that is both appropriate for the navigation path and factual.

Titles and sub-titles make skimming and scanning easy for the human eye so people can quickly find what they are looking for and view addition information that adds value to their visit.

Skimming and scanning allows people to quickly identify what they are looking for and even find additional pieces of information that enhances the value of their visit.

Navigation

We make it easy for people to move through your website. When a website behaves in a consistent manner, users don’t have to worry about what will happen next. Instead, they know what will happen based on their previous experience.

Here we focus on short labels for the main navigation bar; use appropriate text inside your website links and provide the user with a text-based site map. This might sound redundant, but it is always easier said than done – and at My SEO Source, we get it done right!

Incorporating functional elements (i.e. programming), can enhance this feeling because dynamic information at your finger tips is an empowering experience. Functional elements could be a simple toggle, tabs or online shopping with a complex interface. All are empowering.

“57% of customers say they won’t recommend a business with a poorly designed mobile site and 40 percent have turned to a competitor’s site after a bad experience.”

(Source: Google)

Consistent Design Elements

Consistency is one of the most powerful areas of usability and design can provide a strong feeling of consistency. Having a strong page layout and utilizing it from one page to another gives the user a feeling of familiarity as they move around your website.

OUR WEBSITE DEVELOPMENT PROCESS

WEBSITE PLANNING

The site map produced during the online strategy will act as a guide for the website development process. Conversion tools are the next building blocks to review prior to finalizing your project plan.

Consideration must be given to functional elements (programming) and promotional programs because they can impact the scope of work. Taking stock of the materials available for content and setting a delivery date for any additional website content is critical for meeting your projected website launch date.

DEVELOP STRONG DESIGN ELEMENTS

Your website design must incorporate your navigation, conversion tools, and any functional elements determined in the planning phase.

For strong usability, having a consistent page layout will sets the tone for visitors’ expectations.

We keep this in mind, and acknowledge that the design must be pleasing to the eye and attract attention. Once your design is approved the website build can begin in earnest.

WEBSITE BUILD

Here is where your website is actually built. Our team will take into consideration and review all aspects of your website during this stage.

The homepage main landing pages and inner page are combined with any functional elements. Attention is placed on your conversion tools so they will operate as planned. Integrating your content completes the website development process.

TESTING

At this stage quality control experts go through your website to ensure that all the navigation and embedded links are active. Page layout is checked so that the content is being displayed in the manner it was intended. Testing the site for different browsers is also part of this process as well as any functional elements to ensure they are working properly.

WEBSITE LAUNCH

Once approved, your website is ready for public viewing. Up until launch we block the website from being indexed by search engines especially if we are re-directing pages and transferring SEO value built over time.

Ongoing Evaluation For Maximum Performance

We evaluate website performance on an ongoing basis for maximum results.

Website Evaluation Request