CONVERTING WEBSITE VISITORS

Internet Branding is another way of describing conversion, the process of engaging website visitors and converting their interest into ACTION.

My SEO Source are experts in this area.

Internet Branding Request

Internet Branding Defined

As with Traditional Marketing, branding online is the final result of your marketing efforts, in terms of look & feel, consistent core messages, addressing specific target markets, and more. However, Internet Branding within the context of a website has another meaning, it is the way you engage and convert interest.

The first step is to identify the different ways (levers) that can be used (pulled or pushed) to gain conversion. To illustrate this concept we can compare a Traditional Marketing model with an Internet Marketing model as shown below.

Providing visitors with a great online experience blended with specific calls to action and timely encouragement will improve conversion.

Traditional Marketing Model

COMMUNICATION VEHICLE: One-way broadcast media with a focused message.

Internet Marketing Model

COMMUNICATION VEHICLE: Website, a two-way communication tool with individualized messages encouraging engagement with visitors.

Promotion is done outside of the Internet Marketing model meaning, more attention is placed on what can be done to convert website traffic once it arrives at your website.

KEEP IN MIND that driving traffic to your website, either organic or paid, is a critical step for success.

Two new components: Communication & Community

The Internet Marketing model shows that specific encouragement in each section can reinforce your conversion path. Giving your visitors a great online experience and making each step of your conversion path easy, friendly and empowering will lead to higher levels of conversion.

We understand that there are many ways to tailor the communications at your website.

These efforts help create two-way communication with visitors, which starts a relationship and leads to conversion.

Two new components: Communication & Community

The Internet Marketing model shows that specific encouragement in each section can reinforce your conversion path. Giving your visitors a great online experience and making each step of your conversion path easy, friendly and empowering will lead to higher levels of conversion.

We understand that there are many ways to tailor the communications at your website.

These efforts help create two-way communication with visitors, which starts a relationship and leads to conversion.

Promotion is done outside of the Internet Marketing model meaning, more attention is placed on what can be done to convert website traffic once it arrives at your website.

KEEP IN MIND that driving traffic to your website, either organic or paid, is a critical step for success.

My SEO Source Are Internet Branding Experts

We understand that there are many ways to tailor the communications at your website. These efforts help create two-way communication with visitors, in other words – start a relationship.  We ensure the right encouragement is provided at specific points of the communication to increase conversion.

YES! Help us Increase our Website Conversion